The WIP Factory team is a global group with extensive experience working with developers and developer programs. 



Caroline, known as the ‘connector’, has been in the mobile industry since 1995, as a coder, funder, community builder and entrepreneur.   Recognizing the importance of developers in the ecosystem, she started WIP in 2006 to build and grow developer communities through our  Agency work  (WIP Factory) and Community (WIPJams) activities. WIP was the first developer marketing agency and works for clients around the world including AT&T, Facebook, GSMA, Immersion,  Intel, Orange, Microsoft, NBC, Nokia, PayPal , Qualcomm, Samsung, Sony, Sears and many others. 

Caroline founded one of the world’s first regional mobile associations in 2001, and spearheaded the development and fundraising of Wavefront, a wireless accelerator. She started in mobile with Anderson Consulting (Accenture).  Caroline also worked for a Hong Kong consultancy marketing an industrial park in China in the late 90s.  She received her MBA from Dalhousie University. Caroline was named by Fierce Wireless as one of the Top Ten Women in Wireless for 2009. She is a Member of the ICT Advisory Board for Foreign Affairs, Trade and Development Canada (DFATD), and Judge for the last several years for the Most Innovative App in the GSMA Mobile Awards and speaks at many events.

Speaking engagements from September 2014:

Follow Caroline on: Twitter | LinkedIn


CARLO LONGINO - March 12, 1978 to October 6, 2017


In Memoriam

Our good friend and colleague passed away after a battle with cancer.  Carlo was a long time developer evangelist and worked for WIP for the last 7 years. He was a pioneer in advocating for developers and a visionary with his insights into the field of DevRel.  He is deeply missed for his friendship, brillance, creativity and Carlo-branded sense of humour.